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Athletic Performance Enhancement that is Legal, Ethical, and Healthy.
PRESS RELEASE – July 2011
ASEA, LLC announces new groundbreaking findings of a study showing increased power output and endurance among competitive athletes.
ASEA, with its Redox Signaling technology, is a powerful new drink that helps both competitive and recreational athletes step up their game to new levels of performance.
Dr. Gary L. Samuelson, Ph.D., a leading Redox Signaling scientist, conducted a clinical trial exploring ASEA’s effects on athletic endurance. Dr. Samuelson tested athletic endurance, time to ventilatory threshold and the VO2 max rate of 17 competitive athletes over a period of weeks. The athletes drank ASEA daily and their levels were closely monitored.
The group averaged a 12 percent increase in their time to ventilatory threshold, meaning they were able to expend energy and effort 12 percent longer before they hit the runner’s wall.
The results of Dr. Samuelson’s trial also concluded, “Based on the data, about 70 percent of athletes who try ASEA should experience the ability to maintain a higher power output without crossing the ventilatory threshold… allowing them to go longer at the same power burn or to operate at a higher power burn than possible before drinking ASEA.”
Several athletes also experienced an increase in power output and endurance of more than 30 percent. Lower average heart rates and less soreness and fatigue were also reported.
Redox Signaling & Perfectly Balanced Sets of Reactive Molecules
ASEA, the original and only Redox Signaling product available today, provides the body with two perfectly balanced sets of reactive molecules – the same molecules produced naturally by the mitochondria in every cell of the body. These vitally important molecules support the production of the ATP energy that fuels our cells, help activate antioxidants, minimize cellular damage, enhance cellular communication, and speed the healing response – all functions critical to athletic performance, endurance and recovery.
Redox Signaling is a burgeoning scientific field on a global scale with an impressive array of recent research advances. Only recently have ASEA scientists been able to produce stable mixtures of these Redox Signaling molecules outside living cells.
Athletic Reviews: Increased Performance, Endurance & Recovery
ASEA has been reviewed by Road Bike Action Magazine, which conducted a three-month trial of the product.
“We could pedal harder longer and recover from repeated 100-percent efforts in ridiculously short intervals,” says R. Cunningham, technical editor for Road Bike Action Magazine. “ASEA quietly powers up the muscles, dramatically reducing recovery times after over-the-top efforts, and it enables you to push precariously close to the anaerobic threshold for prolonged periods of time,” says Cunningham.
“Typically, ASEA users can go hard over and over again and count on a full recovery within a few minutes. In addition, it is possible to push harder on the pedals for extended periods without going anaerobic,” concluded Cunningham.
Jonathan Hollar, an Ironman triathlete who added ASEA to his training regimen before a major Olympic duathlon race, said, “The last time I completed an Olympic duathlon my finish time was 2:55:00. That day it was 2:08:55! I came in second place overall. In previous races I never broke the top 100! I recommend ASEA to every person I meet!”
James Lawrence, Ironman athlete, attributes ASEA to helping him break the world record of completing the highest number of Half Ironman Triathalons (Ironman 70.3s) in one year. When he contacted Guinness World Records, they informed him that the old record was 16, but that they would only accept a new record of 20 or higher.
An Ironman 70.3 consists of a 1.2-mile swim, followed by a 56-mile bike ride, followed by a 13.1-mile run. To complete 20 of these in one year, Lawrence would need to finish an Ironman 70.3 every two weeks.
In just 30 weeks, averaging one race every 9-10 days, Lawrence broke the world record, completing 22 Ironman 70.3 races.
“ASEA was definitely instrumental in my recovery,” he says. “It gave me every advantage that I needed to break this record. I was scared to stop drinking ASEA while attempting this quest!”
“When I was introduced to ASEA, I dismissed the claims,” Lawrence says. “I went to a sports clinic and was tested and then went on the product for six weeks. I returned and did the same test. I was able to run faster on a steeper incline with a lower heart rate. ASEA increased my body’s natural ability to process oxygen, allowing me to get as close as possible to my maximum VO2 rate.”
“Clinical data doesn’t lie,” said Lawrence. “I knew that ASEA was something that I had to have to help me accomplish my goals. ASEA helps me to recover quickly and train more on short weeks before events. With this product I get back on my feet and go out and kill it again. I wouldn’t want to be without ASEA. I think my performance would drop and I would be risking injury.”
Anthony Galvin, professional cyclist and current California Masters State Criterium Champion – “One of the things about criterium racing that makes it unique is that it demands that you put out an extremely hard anaerobic effort and then recover and do it again and again. Three weeks prior to a race I had a horrible crash that put me in bed and I couldn’t do anything. I started taking ASEA twice a day and that was all I could do leading up to the race. I won the race for the fourth year in a row. ASEA is a key part of my protocol moving forward,” says Galvin.
Josh Horowitz, Cyclist – “On June 6, 2010 I hit the pavement with 20 years of training behind me and ASEA fueling my body to participate in the 156-mile Philadelphia International Championship Bike Race.” Josh drank ASEA in the weeks prior to the event. “It was literally the best day I have ever had on the bike.”
Once Horowitz saw that ASEA gave him a competitive advantage, he wanted to share the product with his cycling team.
“In the cycling world there are different supplements being pushed on you all the time, so I was met with a lot of skepticism,” said Horowitz. “After some coaxing, my Wonderful Pistachios team started drinking ASEA and experiencing its athletic benefits.”
In February 2010, the Union Cycliste Internationale (UCI) reviewed ASEA and declared the product a legal substance that cyclists may use in all UCI events. The UCI is a Switzerland-based cycling organization that oversees rules, regulations and drug testing for cycling events around the world.
In addition to improved athletic endurance, ASEA is giving athletes a competitive advantage in recovery. In many sports, the post-workout recovery process is just as important as the before-the-finish-line moments.
“Cycling is all about workout recovery,” Horowitz says. “Some of the big races we compete in are spread out across six days, and the body’s ability to recover and recharge for the next day is critical. The failure to properly recover after just one day will stay with you, and can ruin the whole race.”
Recovery is essential in order for the body to repair and rebuild muscles, replenish energy stores, replace fluids and avoid injury. Both competitive and recreational athletes have reported that drinking ASEA in the hours and days after a strenuous workout or event can boost the speed and quality of their recovery.
ASEA is sold in a 32-ounce bottle and an eight-ounce flexible pouch made from environmentally friendly materials. The 32-ounce bottle is made from a durable plastic. The eight-ounce flexible pouch fits easily into a backpack, pocket or in athletic gear. Both packages were created from input from competitive athletes and everyday ASEA consumers. The eight-ounce pouch includes a one-way valve to keep the pouch contents clean and pure.
ASEA can be purchased through ASEA’s wide network of independent associates.
Reasons Athletes Should Drink ASEA
1) Scientifically Supported – ASEA is based on more than 16 years of foundational research, making it a safe and natural way to help your body function as it should.
2) First and Only – ASEA is the first and only stable blend of the same Redox Signaling molecules that the human body makes every second of every day.
3) Boost Energy – By supporting overall cellular health, ASEA can enhance the metabolic processes that produce energy for the body.
4) Superior Antioxidant Protection – ASEA can help accelerate the production of the body’s own antioxidants, including glutathione and SOD. It can also increase the effectiveness of these antioxidants by more than 500%.
5) Optimal Immune Support – ASEA supports immune system activities that reduce oxidative stress and repair damaged cells.
6) Athletes Approve – Hundreds of athletes have reported that ASEA has a wide array of benefits – shortened recovery times, more energy, less soreness, increased time to ventilatory threshold and endurance, and overall better performance.
**** Athletic results and performance may vary.
**** Dr. Samuelson’s Recommendations for ASEA Athletes: Drink 4-8 ounces of ASEA on an empty stomach 20 minutes before exercise. For enhanced recovery, drink 4 ounces of ASEA in the hours immediately following a tough workout.
**** The VO2 max rate, also known as maximal oxygen consumption, is a measurement of the amount of oxygen the body uses during exercise. It is measured by milliliters of oxygen used in one minute per kilogram of body weight. The higher a person’s VO2 max rate, the hard and longer they are able to exercise. Reaching the body’s maximum VO2 rate is extremely important for competitive athletes – specifically cyclist and skiers – who are known to have some of the highest VO2 max rates ever recorded. At high levels of athletic competition, a small increase in ventilatory threshold (ventilatory threshold is the endurance or the time it takes to hit the runner’s wall) can mean the difference between first and second place. ASEA’s clinical trials and testimonials of top athletes are proving that drinking ASEA can assist high-performance athletes in reaching their best VO2 max rate.