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Athletic Performance Enhancement that is Legal, Ethical, and Healthy.
Salt Lake City, Utah — ASEA, LLC announces the release of groundbreaking findings at the Experimental Biology 2012 Conference in San Diego of a new study from the Human Performance Laboratory showing increased power output and endurance among competitive athletes.*
The study supervised by Dr. David C. Nieman, DrPH, FACSM at the Human Performance Laboratory, Appalachian State University, found that after drinking ASEA athletes experienced massive free-fatty acid mobilization in the blood PRIOR to exercise to a level normally found only after heavy exercise.
“These are very significant findings,” said Nieman. “Our research demonstrated that ASEA is causing mobilization of free-fatty acids PRIOR to exercise, making this source of fuel available at the outset of exercise or competitive performance. This has important implications, especially regarding glycogen sparing, which is something every athlete tries to achieve.”
Glycogen sparing is the use of non-carbohydrates as a source of energy during exercise so that the depletion of muscle glycogen is delayed. When glycogen is spared the body burns fats for energy, making a greater contribution to an athlete’s efforts during the initial stages of a race. This leaves more glycogen for the later stages of racing or exercise, and muscle fatigue will be delayed.
The research found that after drinking ASEA for one week, athletes were experiencing a shift in 43 metabolites.
“We have rarely seen such a drastic difference. For 43 of those signals to change, that is a quarter of the metabolite profile that we are monitoring. It is a huge bump in metabolite shifts that are due to the ingestion of just one product,” said Nieman.
What do these metabolite shifts mean for athletes?
“Athletes actually started the exercise after drinking ASEA with a lot more of these free-fatty acids in their blood. The reason that is important is that the muscles will actually use that as fuel, sparing the muscle glycogen and the use of amino acids which is what we found as we analyzed the data,” said Nieman.
“Every understanding from the literature is that these probably came from the fat stores in the abdominal area,” said Nieman. “So if you drink ASEA we found that the fats go up in the blood. If you’re not exercising, those fats will still be used to support the body’s metabolism for life.”
Simply drinking ASEA for seven days mobilized fuel stores in the body from abdominal fat. For those that want to burn more fat during exercise ASEA is ideal. Even without exercise the freed up fat stores will be used by the body as fuel.
Although this is the first laboratory study of ASEA on athletes, many endurance athletes have been drinking ASEA and noticing improvements in their race times, recovery after racing/training, etc.
James Lawrence, World Record, Most Triathlons 70.3 races, said, “I’ve experienced all these tremendous benefits over the last few years when I’m doing all these world records, and maybe didn’t understand it, but was fearful to go off the product. With this new study it’s really helped me understand why I don’t get sore, and why I’m able to just lock in this strong pace and hold it for so long.”
Cody Waite, professional Xterra triathlete, had this to say about Dr. Nieman’s study. “My thoughts on the study are that I kind of already knew this through my own experience with the product. But at the same time it’s great to have that solid evidence that laboratory test make official. That gives it that official stamp of approval from the scientists and then the stamp of approval from lead athletes.”
Diana MacManus, three-time national swimming champion said, “With ASEA I’ve noticed that my times and my meets have improved significantly. Learning about the research behind ASEA boosts my confidence and reinforces what I already know.” Typically, muscle glycogen is reduced in the body during a single or many groups of energy expenditures. For example, during a single sprint muscle glycogen may deplete by 25% to 30% of the resting levels. Similarly, at the end of longer durations (60 to 90 minutes) of high, moderate and low exercise muscle, glycogen will be dramatically reduced or depleted.
The study included 20 fit athletes in a randomized, double-blind, placebo-based, cross-over study. After baseline testing for VO2Max and body composition, one-half of the athletes drank four ounces of ASEA each day for seven days. The other one-half of the athletes drank four ounces of a placebo for seven days. Then all athletes completed a 75-km cycling trial, with blood drawn prior to the trial, immediately after the trial and one hour after the trial.
After a “washout” period in which none of the athletes drank ASEA or the placebo, a seven day cross-over study was conducted. The original ASEA group drank the placebo and the original placebo group drank ASEA for a seven day period. Then all athletes completed a second 75-km cycling trial, with blood drawn prior to the trial, immediately after the trial and one hour after the trial.
The research demonstrated that drinking ASEA taps into the body’s largest energy reserves, freeing fatty acids from adipose tissue, BEFORE exercise or athletic competition.
“This unexpected mobilization of fatty acids in theory will lead to better endurance in athletes, assisting athletes to maintain a certain pace for longer periods of time,” said Nieman.
The research found that the release of fatty acids is coming from fatty adipose tissue, the body’s source of abundant, available energy. Adipose tissue is fat stored around the organs of the body, with the most common and largest fat store being the abdominal area. Adipose tissue triglycerides represent the largest energy reserve in the human body. Utilizing these stores is critical for prolonged endurance exercise.
The study also demonstrated that the athletes in the study experienced a massive increase in blood levels of ascorbic acid (vitamin C) after exercise. This could indicate less oxidative stress on muscles. Further research is being conducted to determine the implications of this increase.
“This study is the latest in ASEA’s commitment to ongoing research. The frontiers of redox signaling molecules and ASEA are constantly being pushed. This latest study is not a destination, but an on-ramp,” said Verdis Norton, Chief Executive Officer at ASEA.
The mission of the ASU/NCRC Human Performance Laboratory is to investigate the influence of unique plant molecules (e.g, flavonoids such as quercetin, luteolin, and epigallocatechin 3-gallate or EGCG) on age-related loss of muscle mass (sarcopenia), muscle mitochondrial biogenesis, and exercise-induced changes in immune function, oxidative stress, and inflammation. The Human Performance Laboratory is located at Appalachian State University North Carolina Research Campus and is affiliated with the North Carolina Research Institute which brings together eight universities as well as researchers at Dole, General Foods and Monsanto.
ASEA, LLC is a Salt Lake City-based company whose flagship product, also called ASEA, is the world’s first and only source of stable, balanced, native-to-the-body Redox Signaling molecules.
ASEA is sold in a 32-ounce bottle and an eight-ounce flexible pouch made from environmentally friendly materials. The 32-ounce bottle is made from a durable plastic. The eight-ounce flexible pouch fits easily into a backpack, pocket or in athletic gear. Both packages were created from input from competitive athletes and everyday ASEA consumers. The eight-ounce pouch includes a one-way valve to keep the pouch contents clean and pure.
ASEA can be purchased through ASEA’s wide network of independent associates.
ASEA, with its Redox Signaling technology, is a powerful new drink that helps both competitive and recreational athletes step up their game to new levels of performance.
ASEA is the original and only Redox Signaling product available today. It provides the body with two perfectly balanced sets of reactive molecules — the same molecules produced naturally by the mitochondria in every cell of the body. These vitally important molecules support the production of the ATP energy that fuels our cells, help activate antioxidants, minimize cellular damage, enhance cellular communication, and speed the healing response — all functions critical to athletic performance, endurance and recovery.
Redox Signaling is a burgeoning scientific field on a global scale with an impressive array of recent research advances. Only recently have ASEA scientists been able to produce stable mixtures of these Redox Signaling molecules outside living cells.
*These statements have not been evaluated by the Food and Drug Administration. The product is not intended to diagnose, treat, cure or prevent any disease. The North Carolina Research Institute and its members, including Appalachian State University, do not endorse any products. The statements by NCRI scientists should not be construed as product promotion.
Guest Post by David Haas
Why Exercise works
Building lean muscle and getting the heart pumping blood to your entire body are just a couple of the most commonly known benefits of exercise. Being in good physical and mental shape is even more crucial when you are dealing with a disease that has taken so many lives. For the person dealing with a cancer diagnosis, such as mesothelioma, getting regular exercise has the potential to help in a plethora of ways.
Below is a list of some of the benefits that come with regular exercise:
Reducing your stress – With as little as 30 minutes of activity per day, you can see an increase in serotonin and dopamine levels. These are chemicals that will help to sooth and calm you. There can be no doubting that having cancer can cause stress, exercising is a natural way to alleviate that stress. Those “feel good” chemicals provide an atmosphere where stress won’t be able to flourish so easily.
Naturally lift depression – Exercise has often been referred to as a natural antidepressant. If you are person who finds yourself fighting depression and is having trouble keeping your spirits up, being active can help without any medication. When you already have to take medicine to treat your cancer, regular exercise is a good way to fight off depression without needing to take any
Keeps your body strong – As your doctor works hard to kill the cancer attacking your body, staying active through exercise is a great way to work on offsetting the damage being done to your body. Exercise works to keep the body as well as the mind strong. You can build lean muscle, increase the oxygen levels in your blood and improve your memory; it will help you to put the focus on remaining strong in the body and mind – something you need when you’re waging a war against cancer.
Imagine waking up one day knowing you have to receive mesothelioma treatment before that day ends. There is nothing you can do about the cancer or that you must deal with whatever side effects come with receiving such treatment. Now imagine starting that same day out by going for a brisk walk in your neighborhood; you walk for 30 minutes working up a sweat and admiring the beauty of nature. At the end of the exercise session, how much better prepared do you think you’d be for your mesothelioma treatment? Probably a lot!
Making a commitment to take care of your body when you are diagnosed with cancer is about more than just keeping fit. This is about doing what you can to increase your quality of life, even when that life includes a fight with cancer. Your energy will levels with rise, your attitude will become more positive and you can feel good about doing your part to live a happy and healthy life for many more years to come.
For more information about engaging in physical activity with cancer, click on the link http://www.cancer.gov/cancertopics/factsheet/prevention/physicalactivity.
Guest Blog by Mike Bills
Posted by Permission
Since I have been doing this blog with my good friend Matt we often get asked a lot of questions regarding ASEA. A lot of the questions are from information seeking curious individuals that truly want to understand the message that we are trying to deliver. Other questions are from those trying to clear up misinformation and misunderstanding. Then still we have those that are extremely skeptical and think ASEA is a scam and they mean to trip us up. I do understand, I didn’t believe in ASEA until I saw it change lives with my own eyes. I have a very personal connection to this product.
I wanted to take a few moments and address some of the more common questions and also common misconceptions that I see when it comes to ASEA.
Fact or Fiction?: Redox Signaling was invented by ASEA to sell ASEA.
I wrote a blog article a while back titled “What is Redox Signaling” . In the article I encouraged individuals to Google Redox Signaling and determine for themselves the science. WOW! I was torn apart for not explaining it. My intention was that if you Google Redox Signaling you can find thousands of independent articles on Redox Signaling. This would show this emerging science of Redox Signaling is not concocted by ASEA. I wont make that mistake again. At the bottom of this article under Resources I will include several links to outside sources on Redox Signaling. In addition there are several books on Amazon dealing with the topic of Redox Signaling including Redox Biochemistry & a publication on Antioxidants & Redox Signaling.
Why spend so much time on Redox Signaling? The first step to understanding ASEA is to having a basic understanding in the Science Behind ASEA.
Fact or Fiction?: ASEA was created for a comp plan for a network marketing company.
I understand this question. A lot of network marketing companies are created by professional network marketers to be network marketing companies. They want to create a company so they develop a marketing plan and then go find the products to fill the comp plan. Their entire Differentiating Advantage is their comp plan. The product is an after thought.
If you watch the How ASEA was Founded Video or attend any Meet ASEA meetings where Verdis Norton and James Pack tell their story you will quickly learn that when Verdis and James acquired the technology behind ASEA the intention was to determine why it worked, then to sell the technology for a profit. In order to determine why ASEA was getting the results it was, Verdis found and enlisted the help of Atomic Medical Physicist Dr. Gary L. Samuelson. It was Dr. Samuelson that determined what ASEA was and why it was working. Once they had made this discovery they did intend to sell and had an offer from a pharmaceutical company. Dr. Samuelson begged Verdis not to sell the technology because it would “be lost to mankind” if he did. Verdis took Dr. Samuelson’s advice and later ASEA was born!
Fact or Fiction?: ASEA is protected by Patents
Click on the above patents and do your own due diligence!
Fact or Fiction?: ASEA is a formulation created in a lab and is synthetic.
A: ABSOLUTELY FICTION!
I would describe ASEA as a Discovery. Actually two major discoveries that are scientific breakthroughs.
First, ASEA has managed to create native to the body redox signaling molecules that are created by the mitochondria in each cell of your body – outside of the body!
Second, ASEA has stabilized these molecules in a bottle that allows you take drink or apply them topically to re-introduce them to the body. Your body sees them as Native!
To understand watch the ASEA Breakout Product Video
Fact or Fiction?: ASEA is a Scam
A: Most Definitely Fiction
I mentioned that at the beginning of this post I have a very personal connection to this product, let me explain. First, I am an independent ASEA associate, I am not an employee. I also do want to promote and sell ASEA for a profit. However it goes beyond that. I have personally seen great benefits to individuals both close to me and that I have met through this endeavor and I fell an obligation to share. There are those that have written many negative articles on ASEA on the internet and branding it as a scam. I will say that those individuals have not done their due diligence and have an agenda. In fact a couple of them we have reached out to, invited them to ASEA to find out for themselves, on our dime with no obligation just to see the truth. They have all declined.
I was first introduced to ASEA prior to the launch by members of my family. They had invested very large amounts of money and are shareholders of ASEA. They encouraged me to take a look at the product and the company as they had intimate knowledge being shareholders. They then connected me to the Daughter and the Son of the CEO Verdis Norton. Nancy Norton Thunell was the first distributor in ASEA, Member of the founders club, diamond founders club and is a Triple Diamond. I am happy to say she is my close friend and her and her brother Jon Norton work directly with me to share and promote this wonderful product.
I truly believe that if you share ASEA, you will make a significant substantial difference in the lives of someone that needs it. I have seen it over and over again.
Critical Care 10(208) (2006), “Reactive oxygen species: toxic molecules or spark of life?””, Shelden Magder (http://ccforum.com/content/10/1/208).
Biochemical Pharmacology 70 (2005) 811-823, “Redox regulation: A new challenge for pharmacology””, Daniel Frein, Stefan Schildknecht (http://www.ncbi.nlm.nih.gov/pubmed/15899473).
Redox signaling in biology and disease series intro, ““The expanding network of redox signaling: new observations, complexities and perspectives””, Roy J. Soberman (http://www.ncbi.nlm.nih.gov/pubmed/12618508).
Cardiovascular Research, v71, p247-258 (2006), “Redox Signaling in Hypertension”, Tamara M Paravicini (http://www.ncbi.nlm.nih.gov/pubmed/16765337).
Wound Rep Reg, v11 p431-438 (2003), “The general case for redox control of wound repair”, Chandan K. Sen (http://www.ncbi.nlm.nih.gov/pubmed/14617282).