RedoxPowerSport

Athletic Performance Enhancement that is Legal, Ethical, and Healthy.

Category Archives: Health and Wellness

ASEA Study Shows Signaling Pathways in Genes After Consuming Redox Supplement

ASEA Redox Signaling SupplementASEA announces results of double-blind placebo based study on its Redox cell signaling supplement.

This initial study shows ASEA Redox signaling supplement to signal human genes, which have “shut off” due to stress, toxins, age, etc., and turn them back on.

ASEA partnered with Taueret Laboratories, a leading genetic research laboratory, to conduct an observational study to understand how ASEA REDOX affects the activation of human genes. The eight-week human study was reviewed and approved by Quorum Review Independent Review Board, ensuring the ethical integrity, safety, and control of the research study. The study was a randomized double-blind placebo controlled study.

60 participants were randomly placed into three groups, 25 in an active group (ASEA REDOX), 25 in a placebo group (saline placebo), and 10 in a control group (did not drink either ASEA REDOX or placebo). The placebo was derived from the same saline solution used to create the actual ASEA REDOX for this study, but did not contain ASEA’s patented redox molecules.

Of the 60 participants, 41% were male and 59% were female, with the mean age 35.  Each participant, except for the control group, drank 4 ounces of ASEA REDOX or placebo twice daily.

Participants had blood drawn at the beginning of the study and again at week eight of the study. Serum RNA was extracted using a PreAnalytix PAXgene Blood RNA Kit. Gene expression levels were then tested using Affymetrix PrimeView Array and differential expression within and between groups analyzed.

Results

Results of the eight-week study showed a 20 – 31% difference in gene expression abundance in five genes that are involved in pathway signaling, including regulatory network pathways. Long-term consumption of ASEA REDOX resulted in stable expression changes at the eight-week time point (figure 1). These genes are key in the health of the individual and play a vital role in five human health areas and dozens of pathways.

Pathway signaling genes are unique as they have the potential to influence a multitude of biological responses. Analysis of the five genes was provided through two pathway analysis programs, PANTHER (Protein ANalysis THrough Evolutionary Relationships) and WikiPathways. An example of a gene product that was expressed in this study that interacts with multiple important pathways is the EGR1 gene.

In order to better understand how the genes reacted post-study, the ASEA REDOX group that saw the 20 – 31% change provided blood samples eight weeks post-study. The results demonstrated that all the changes seen while on the product had reverted back to their pre-study levels.

SUMMARY –

• The initial study data suggests that five genes   expressed a change in transcript abundance.

• The ASEA REDOX group saw gene activation results in  regulatory pathway related genes that signal dozens of  important biological functions.

• The ASEA REDOX and the placebo (saline) behaved  differently.

• There were no harmful changes in the gene expression  trends of the participants consuming either beverage  during the course of the study. This is representative of  long-term safety.

• Daily consumption of ASEA REDOX over eight weeks  appears to result in stable expression changes.

• Changes in gene expression eight weeks post study in  the ASEA REDOX group were no longer observed. This  suggests continued use of ASEA REDOX is necessary to  sustain the observed gene expression results.

• Effects of consuming ASEA REDOX are systemic.

• Effects are non-specific to race, sex or age, and were  observed in all populations tested.

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The 13 Minute Butt Kicking Workout

This workout is for those who don’t have an hour a day to dedicate to exercise but need to slim down and burn calories.

Equinox group fitness manager Angela Leigh gives SELF Magazine—and you!—a sneak preview of moves from her new class.

Angela Leigh

How It Works: Just as in Leigh’s class, Stacked, you’ll stack the moves on these slides for the perfect 13-minute workout.

Wanna zap calories? Do the BURN stack.

Feeling flabby? Focus on the FIRM moves. Or go for broke and do both.

Either way: Start with move 1; rest 30 seconds. Do move 1 again, then add move 2; rest. Next, do moves 1, 2 and 3; rest.

See a pattern? Stack to move 6 and you’re done. Moves get progressively harder, so the last one is supposed to be tough. But you only do that sucker once!

CLICK HERE to get Stacked.

ASEA to be Title Sponsor for Utah Valley Marathon

utah-valley-marathon-2010-startASEA is the title sponsor of the 2013 ASEA Utah Valley Marathon! Held June 8, 2013, the ASEA Utah Valley Marathon will introduce thousands of people from around the country to ASEA.

“We are thrilled to partner with the ASEA Utah Valley Marathon to bring this great event to our community,” said Tyler Norton, Founder and CEO of ASEA.  “ASEA’s core mission is to enhance the wellness of people everywhere, and we’re pleased to sponsor this event that encourages so many people to be active.  Our sponsorship of this race will allow us to introduce the benefits ASEA to thousands of people who are interested in a healthy lifestyle.”

Starting in the stunning Wasatch Mountains, the race course passes cascading waterfalls and beautiful mountain scenery, finishing in downtown Provo, Utah.  The ASEA Utah Valley marathon includes races for all levels including a full marathon, half marathon, 10K, and Kids 1K.

To register for the ASEA Utah Valley Marathon, CLICK HERE

Redox Signaling Made Easy (and Fun)

This simple video is an engaging and novel way to look at the power of Redox Signaling Molecules and how ASEA has captured this incredible science in a bottle.

Please share your comments, questions, or insights!

ASEA: FACT or FICTION

Guest Blog by Mike Bills
Posted by Permission

fact-fictionSince I have been doing this blog with my good friend Matt we often get asked a lot of questions regarding ASEA. A lot of the questions are from information seeking curious individuals that truly want to understand the message that we are trying to deliver. Other questions are from those trying to clear up misinformation and misunderstanding. Then still we have those that are extremely skeptical and think ASEA is a scam and they mean to trip us up. I do understand, I didn’t believe in ASEA until I saw it change lives with my own eyes. I have a very personal connection to this product.

I wanted to take a few moments and address some of the more common questions and also common misconceptions that I see when it comes to ASEA.

Fact or Fiction?: Redox Signaling was invented by ASEA to sell ASEA.

A: Fiction!

I wrote a blog article a while back titled “What is Redox Signaling” . In the article I encouraged individuals to Google Redox Signaling and determine for themselves the science. WOW! I was torn apart for not explaining it. My intention was that if you Google Redox Signaling you can find thousands of independent articles on Redox Signaling. This would show this emerging science of Redox Signaling is not concocted by ASEA. I wont make that mistake again. At the bottom of this article under Resources I will include several links to outside sources on Redox Signaling. In addition there are several books on Amazon dealing with the topic of Redox Signaling including Redox Biochemistry & a publication on Antioxidants & Redox Signaling.

Why spend so much time on Redox Signaling? The first step to understanding ASEA is to having a basic understanding in the Science Behind ASEA.

Fact or Fiction?: ASEA was created for a comp plan for a network marketing company.

A: Fiction!

I understand this question. A lot of network marketing companies are created by professional network marketers to be network marketing companies. They want to create a company so they develop a marketing plan and then go find the products to fill the comp plan. Their entire Differentiating Advantage is their comp plan. The product is an after thought.

If you watch the How ASEA was Founded Video or attend any Meet ASEA meetings where Verdis Norton and James Pack tell their story you will quickly learn that when Verdis and James acquired the technology behind ASEA the intention was to determine why it worked, then to sell the technology for a profit. In order to determine why ASEA was getting the results it was, Verdis found and enlisted the help of Atomic Medical Physicist Dr. Gary L. Samuelson. It was Dr. Samuelson that determined what ASEA was and why it was working. Once they had made this discovery they did intend to sell and had an offer from a pharmaceutical company. Dr. Samuelson begged Verdis not to sell the technology because it would “be lost to mankind” if he did. Verdis took Dr. Samuelson’s advice and later ASEA was born!

Fact or Fiction?: ASEA is protected by Patents

A: Fact

ASEA and its foundational technology are completely protected by U.S. patents 5,334,383; 5,507,932; 5,674,537; 5,731,008; 6,007,686; 6,117,285.

Click on the above patents and do your own due diligence!

Fact or Fiction?: ASEA is a formulation created in a lab and is synthetic.

A: ABSOLUTELY FICTION!

I would describe ASEA as a Discovery. Actually two major discoveries that are scientific breakthroughs.

First, ASEA has managed to create native to the body redox signaling molecules that are created by the mitochondria in each cell of your body – outside of the body!

Second, ASEA has stabilized these molecules in a bottle that allows you take drink or apply them topically to re-introduce them to the body. Your body sees them as Native!

To understand watch the ASEA Breakout Product Video

Fact or Fiction?: ASEA is a Scam

A: Most Definitely Fiction

I mentioned that at the beginning of this post I have a very personal connection to this product, let me explain. First, I am an independent ASEA associate, I am not an employee. I also do want to promote and sell ASEA for a profit. However it goes beyond that. I have personally seen great benefits to individuals both close to me and that I have met through this endeavor and I fell an obligation to share. There are those that have written many negative articles on ASEA on the internet and branding it as a scam. I will say that those individuals have not done their due diligence and have an agenda. In fact a couple of them we have reached out to, invited them to ASEA to find out for themselves, on our dime with no obligation just to see the truth. They have all declined.

I was first introduced to ASEA prior to the launch by members of my family. They had invested very large amounts of money and are shareholders of ASEA. They encouraged me to take a look at the product and the company as they had intimate knowledge being shareholders. They then connected me to the Daughter and the Son of the CEO Verdis Norton. Nancy Norton Thunell was the first distributor in ASEA, Member of the founders club, diamond founders club and is a Triple Diamond. I am happy to say she is my close friend and her and her brother Jon Norton work directly with me to share and promote this wonderful product.

I truly believe that if you share ASEA, you will make a significant substantial difference in the lives of someone that needs it. I have seen it over and over again.

Resources

Critical Care 10(208) (2006), “Reactive oxygen species: toxic molecules or spark of life?””, Shelden Magder (http://ccforum.com/content/10/1/208).

Biochemical Pharmacology 70 (2005) 811-823, “Redox regulation: A new challenge for pharmacology””, Daniel Frein, Stefan Schildknecht (http://www.ncbi.nlm.nih.gov/pubmed/15899473).

Redox signaling in biology and disease series intro, ““The expanding network of redox signaling: new observations, complexities and perspectives””, Roy J. Soberman (http://www.ncbi.nlm.nih.gov/pubmed/12618508).

J Radiat Res (Tokyo 2004) 45(3) 357-72 “Oxidative stress, radiation-adaptive responses, and aging””, Miura Y. (http://www.ncbi.nlm.nih.gov/pubmed/15613781).

Biochemistry (Moscow) 70(2) (2005), ““Mitochondrial Metabolism of Reactive Oxygen Species””, A Yu Andreyev (http://www.ncbi.nlm.nih.gov/pubmed/15807660).

Cardiovascular Research, v71, p247-258 (2006), “Redox Signaling in Hypertension”, Tamara M Paravicini (http://www.ncbi.nlm.nih.gov/pubmed/16765337).

Wound Rep Reg, v11 p431-438 (2003), “The general case for redox control of wound repair”, Chandan K. Sen (http://www.ncbi.nlm.nih.gov/pubmed/14617282).

Optimizing Workouts

Planning a new fitness regimen? While working out for hours a day every day seems like a winning strategy for most celebrities, it’s not actually the most healthy exercise plan – but neither is sitting idly on the couch, admiring the dust-gathering treadmill. So what does it take to get the optimal amount of exercise? 

When it comes to working out, it’s important to exercise smarter – not longer or harder – and more consistently. Dr. Pietro Tonino, an orthopedic surgeon and sports medicine specialist at Loyola University Hospital, says the ideal workout is 30-60 minutes a day to avoid the degenerative damage to tendons and muscles that can follow overexercising while still giving your body the challenge it needs to build muscle and burn fat. 

To get the best fitness results, start your workout with anaerobic strength training before moving on to aerobic activities like running or cycling. By depleting some carbohydrates stores during the initial weights session, you’ll put your body in the fat-burning zone before even starting cardio. Plus, extra muscle requires extra calories to maintain – meaning you’ll burn extra calories while sitting at your desk the next day.  

Of course, exercise alone isn’t the answer. The age-old answer of “eat less, exercise more” has been empirically proven true. A study by the University of Pittsburgh found that of 191 overweight or obese women who were required to lose 10 percent of their initial body weight and maintain the loss for two years, the 47 women who had the most success were those who combined a reduced caloric intake (1200-1500 calories a day) with 4-5 hours of exercise a week.

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Protein-packed breakfastS improve weight loss

There’s a reason bacon and eggs have been a breakfast staple for ages – a protein-rich breakfast does wonders to keep one’s body satisfied longer. But did you know that a healthy, protein-packed breakfast will also curb your cravings and reward-driven eating behavior? 

According to Heather Leidy, an assistant professor in University of Missouri’s Department of Nutrition and Exercise Physiology, lots of protein in the morning reduces the brain signals that control food motivation and reward-driven eating behavior.  She reached this conclusion after studying breakfast-skipping teens for three weeks. One group continued to skip breakfast or ate 500-calorie breakfasts of cereal and milk while the other group ate high-protein meals of Belgium waffles, syrup and yogurt. 

Immediately before lunch, researchers used fMRI technology to study participants’ brain activation responses. Results showed that while both meals led to increased fullness and reduced hunger throughout the morning, the breakfast with more protein led to even greater changes in fullness, appetite, and reward-driven eating behavior.  

Here are some ways to be a better breakfaster:

  • Be handy – If weight loss is a priority for you, don’t leave the house empty-handed in the mornings. Keep portable protein-rich foods on hand. Hard-boiled eggs, nuts, and string cheese are great to grab and go, either for an immediate breakfast or a healthy mid-morning snack.
  • Cook quickly – If you can spend a few more minutes in the kitchen, shoot for a slice of toast with peanut (or almond) butter, a quick scrambled egg, or a smoothie with protein powder. One of my quick favorites is to warm a whole-wheat tortilla, spread it with almond butter and cinnamon (which is proven to help your body process sugar), and then wrap it around a banana.
  • Order wisely – If the drive-thru still calls your name, be sure you order the right item. Egg McMuffins are surprisingly diet-approved – they’re only 350 calories each and are packed with protein. Go for an egg burrito over anything starchy like French toast sticks, and if you have the willpower, skip the hash browns.

 

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Four Ways to Lose Weight Without Gym

“Eat less, exercise more.” While these wise words incorporate the most universally successful diet plan, there are several things you can do without hitting the gym to help your body fuel more efficiently. Here are four tips that will help you reach your weight goal: 

CATCH MORE ZZZ’S – Giving your body a full night’s rest is one of the best ways to shed weight. A recent study showed that when participants slept for only four hours consumed an extra 300 calories compared with when they slept a full eight hours! Sleep deprivation also curbs self-control. Plan ahead and wind down your night in time to provide adequate sleep. Its benefits go far beyond losing weight. 

HYDRATE, HYDRATE, HYDRATE – The human body is mostly water, which is incentive enough to be sure you’re getting the minimum eight glasses a day, but did you know water can help your diet? Drinking water helps to keep you feeling full, meaning less snacking. Downing ice water has the added benefit of boosting your metabolism, burning calories in the process of warming the water. A pre-workout hydration session will help your body release muscle-building hormones – and more muscle means a higher basal metabolic rate. If too much water bores you, look for healthy ways to change it up. A number of companies make flavored waters that are packed with helpful vitamins. Green tea has the added benefit of antioxidants and a metabolism boost that can add up to an extra 400 calories or more per week! 

WATCH PORTIONS – Being a conscious eater is a good habit to develop, regardless of dieting. It takes the body 20 minutes after eating to recognize it’s full. By knowing what a serving size should be and sticking to it, you’ll be able to avoid that overfull feeling and give your body the right amount of fuel. Remember, you can always come back for more food if you’re still hungry later. When eating out, where meals are regularly double or triple the size of what your body actually needs, it may be wise to ask for half your order to be boxed up to go – it’s a great way to curb mindless eating AND stretch your delicious dish for two meals. 

GET FIT WITH FRIENDS – Take positive peer pressure to the next level by checking in with friends or relatives who are also fitness minded. That healthy support system can help you make wiser lifestyle choices, from choosing more active entertainment options to skipping calorie-laden lunches or happy hours. If IRL (“in real life”) relationships won’t cut it, there are a number of free fitness forums online that provide nutrition information along with peer encouragement, from cyclist Lance Armstrong’s LiveStrong to MyFitnessPal, which recently reported a combined weight loss of 20 million pounds among its membership – simply by counting calories, exercising, and comparing notes.

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Shake up the grocery shopping routine

Tired of the same old, same old? Here are some out-of-the-box eats to incorporate into your diet, along with some stand-bys with benefits just too good to ignore: 

WATERMELON – If you need an excuse to load up on this summer favorite, here’s one: watermelon contains lots of nutrients and cancer-fighting antioxidants like lycopene and vitamin C. As if that wasn’t enough, it’s 92 percent water, meaning it will full you up with minimal calories. 

JICAMA – While this Mexican turnip may look like a fuzzy brown lump, beneath the surface is a fiber-packed snack that can work wonders for weight loss. With a high fiber-to-sugar ration and plenty of potassium (which the body requires for maintaining its water balance) – not to mention a delicious, light taste and crispy crunch – jicama is a winning snack to work into your diet.  

NUTS – There are few foods smarter than nuts. Not only are nuts like almonds and pistachios packed with monounsaturated fatty acids, which help you control your appetite while lowering your risk of heart disease and diabetes, but they also contain protein that will keep you full AND increase your calorie burning potential for up to three and a haf hours. Other nut benefits include increased vitamin E levels along with improved memory and performance. Not all nuts are created equal, so be sure to check out what’s best for your goals.  

PURPLE CARROTS – If you think regular ol’ carrots are a healthy eat, just wait until you try their purple cousins! In addition to the beneficial phytochemicals contained in the orange variety, purple carrots contain anthocyanins, powerful antioxidants with anti-aging properties. 

MANGOES – These delicious fruits hold a number of benefits in their juicy orange flesh. Sweet enough to curb sugar cravings, mangos are also high in fiber, iron, magnesium and antioxidants. They also aid in digestion, so make sure you opt for the fruit over just the juice. 

EGGS – The incredible, edible egg is making a comeback among fitness circles. Several studies have shown that egg protein outperforms other proteins in boosting muscle strength and development, thanks to its high concentration of the amino acid leucine. Egg protein also helps curb hunger over a sustained period of time while providing plenty of energy.  

MULBERRIES – Change up the summer berry routine with this power-packed fruit. Like most berries, mulberries are low in calories, but these winners also contain plenty of vitamin C, potassium, fiber, and the phytonutrient resveratrol, which has been shown to protect the heart.  

WHOLE GRAINS – While whole grains aren’t news, this research is: after analyzing the diets of more than 27,000 people across an eight-year span, Harvard University researchers found that those who ate whole grains daily weighed an average of 2.5 lbs less than those who ate only refined-grain foods. Researchers at Penn State University additionally found that those who ate whole grains lost 2.4 times more belly fat than their refined-grain-eating counterparts. This makes sense when considering how whole grains favorably affect blood-glucose levels, keeping your body from blood sugar spikes. Whole grains’ antioxidants help control inflammation and insulin (which the body uses to store belly fat).

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Optimizing Workouts

Planning a new fitness regimen? While working out for hours a day every day seems like a winning strategy for most celebrities, it’s not actually the most healthy exercise plan – but neither is sitting idly on the couch, admiring the dust-gathering treadmill. So what does it take to get the optimal amount of exercise? 

When it comes to working out, it’s important to exercise smarter – not longer or harder – and more consistently. Dr. Pietro Tonino, an orthopedic surgeon and sports medicine specialist at Loyola University Hospital, says the ideal workout is 30-60 minutes a day to avoid the degenerative damage to tendons and muscles that can follow overexercising while still giving your body the challenge it needs to build muscle and burn fat. 

To get the best fitness results, start your workout with anaerobic strength training before moving on to aerobic activities like running or cycling. By depleting some carbohydrates stores during the initial weights session, you’ll put your body in the fat-burning zone before even starting cardio. Plus, extra muscle requires extra calories to maintain – meaning you’ll burn extra calories while sitting at your desk the next day.  

Of course, exercise alone isn’t the answer. The age-old answer of “eat less, exercise more” has been empirically proven true. A study by the University of Pittsburgh found that of 191 overweight or obese women who were required to lose 10 percent of their initial body weight and maintain the loss for two years, the 47 women who had the most success were those who combined a reduced caloric intake (1200-1500 calories a day) with 4-5 hours of exercise a week.

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ASEA Advantages to Athletes Getting Media Attention

Television, radio, and print media is taking notice of the results high profile and elite athletes are getting using ASEA as a daily supplement to their training and performance routines.

A recent media tour by Rich Roll, named one of the worlds fittest men by Men’s Fitness magazine, sparked the media interest. Below is a montage of the recent media coverage.

If you are a competitive athlete at any level and would like to increase your endurance, overall performance, and gain an advantage over your competitors contact us through this blog or at Healthysignals@gmail.com

New Sports Findings: ASEA Increases Athletic Endurance, Ventilatory Threshold and VO2 Max

PRESS RELEASE  –  July 2011

ASEA, LLC announces new groundbreaking findings of a study showing increased power output and endurance among competitive athletes.

ASEA, with its Redox Signaling technology, is a powerful new drink that helps both competitive and recreational athletes step up their game to new levels of performance.

Dr. Gary L. Samuelson, Ph.D., a leading Redox Signaling scientist, conducted a clinical trial exploring ASEA’s effects on athletic endurance. Dr. Samuelson tested athletic endurance, time to ventilatory threshold and the VO2 max rate of 17 competitive athletes over a period of weeks. The athletes drank ASEA daily and their levels were closely monitored.

The group averaged a 12 percent increase in their time to ventilatory threshold, meaning they were able to expend energy and effort 12 percent longer before they hit the runner’s wall.

The results of Dr. Samuelson’s trial also concluded, “Based on the data, about 70 percent of athletes who try ASEA should experience the ability to maintain a higher power output without crossing the ventilatory threshold… allowing them to go longer at the same power burn or to operate at a higher power burn than possible before drinking ASEA.”

Several athletes also experienced an increase in power output and endurance of more than 30 percent. Lower average heart rates and less soreness and fatigue were also reported.

Redox Signaling & Perfectly Balanced Sets of Reactive Molecules

ASEA, the original and only Redox Signaling product available today, provides the body with two perfectly balanced sets of reactive molecules – the same molecules produced naturally by the mitochondria in every cell of the body. These vitally important molecules support the production of the ATP energy that fuels our cells, help activate antioxidants, minimize cellular damage, enhance cellular communication, and speed the healing response – all functions critical to athletic performance, endurance and recovery.

Redox Signaling is a burgeoning scientific field on a global scale with an impressive array of recent research advances. Only recently have ASEA scientists been able to produce stable mixtures of these Redox Signaling molecules outside living cells.

Athletic Reviews: Increased Performance, Endurance & Recovery

ASEA has been reviewed by Road Bike Action Magazine, which conducted a three-month trial of the product.

“We could pedal harder longer and recover from repeated 100-percent efforts in ridiculously short intervals,” says R. Cunningham, technical editor for Road Bike Action Magazine. “ASEA quietly powers up the muscles, dramatically reducing recovery times after over-the-top efforts, and it enables you to push precariously close to the anaerobic threshold for prolonged periods of time,” says Cunningham.

“Typically, ASEA users can go hard over and over again and count on a full recovery within a few minutes. In addition, it is possible to push harder on the pedals for extended periods without going anaerobic,” concluded Cunningham.

Jonathan Hollar, an Ironman triathlete who added ASEA to his training regimen before a major Olympic duathlon race, said, “The last time I completed an Olympic duathlon my finish time was 2:55:00. That day it was 2:08:55! I came in second place overall. In previous races I never broke the top 100! I recommend ASEA to every person I meet!”

James Lawrence, Ironman athlete, attributes ASEA to helping him break the world record of completing the highest number of Half Ironman Triathalons (Ironman 70.3s) in one year. When he contacted Guinness World Records, they informed him that the old record was 16, but that they would only accept a new record of 20 or higher.

An Ironman 70.3 consists of a 1.2-mile swim, followed by a 56-mile bike ride, followed by a 13.1-mile run. To complete 20 of these in one year, Lawrence would need to finish an Ironman 70.3 every two weeks.

In just 30 weeks, averaging one race every 9-10 days, Lawrence broke the world record, completing 22 Ironman 70.3 races.

“ASEA was definitely instrumental in my recovery,” he says. “It gave me every advantage that I needed to break this record. I was scared to stop drinking ASEA while attempting this quest!”

“When I was introduced to ASEA, I dismissed the claims,” Lawrence says. “I went to a sports clinic and was tested and then went on the product for six weeks. I returned and did the same test. I was able to run faster on a steeper incline with a lower heart rate. ASEA increased my body’s natural ability to process oxygen, allowing me to get as close as possible to my maximum VO2 rate.”

“Clinical data doesn’t lie,” said Lawrence. “I knew that ASEA was something that I had to have to help me accomplish my goals. ASEA helps me to recover quickly and train more on short weeks before events. With this product I get back on my feet and go out and kill it again. I wouldn’t want to be without ASEA. I think my performance would drop and I would be risking injury.”

Anthony Galvin, professional cyclist and current California Masters State Criterium Champion – “One of the things about criterium racing that makes it unique is that it demands that you put out an extremely hard anaerobic effort and then recover and do it again and again. Three weeks prior to a race I had a horrible crash that put me in bed and I couldn’t do anything. I started taking ASEA twice a day and that was all I could do leading up to the race. I won the race for the fourth year in a row. ASEA is a key part of my protocol moving forward,” says Galvin.

Josh Horowitz, Cyclist – “On June 6, 2010 I hit the pavement with 20 years of training behind me and ASEA fueling my body to participate in the 156-mile Philadelphia International Championship Bike Race.” Josh drank ASEA in the weeks prior to the event. “It was literally the best day I have ever had on the bike.”

Once Horowitz saw that ASEA gave him a competitive advantage, he wanted to share the product with his cycling team.

“In the cycling world there are different supplements being pushed on you all the time, so I was met with a lot of skepticism,” said Horowitz. “After some coaxing, my Wonderful Pistachios team started drinking ASEA and experiencing its athletic benefits.”

In February 2010, the Union Cycliste Internationale (UCI) reviewed ASEA and declared the product a legal substance that cyclists may use in all UCI events. The UCI is a Switzerland-based cycling organization that oversees rules, regulations and drug testing for cycling events around the world.

First-Rate Recovery

In addition to improved athletic endurance, ASEA is giving athletes a competitive advantage in recovery. In many sports, the post-workout recovery process is just as important as the before-the-finish-line moments.

“Cycling is all about workout recovery,” Horowitz says. “Some of the big races we compete in are spread out across six days, and the body’s ability to recover and recharge for the next day is critical. The failure to properly recover after just one day will stay with you, and can ruin the whole race.”

Recovery is essential in order for the body to repair and rebuild muscles, replenish energy stores, replace fluids and avoid injury. Both competitive and recreational athletes have reported that drinking ASEA in the hours and days after a strenuous workout or event can boost the speed and quality of their recovery.

The Product

ASEA is sold in a 32-ounce bottle and an eight-ounce flexible pouch made from environmentally friendly materials. The 32-ounce bottle is made from a durable plastic. The eight-ounce flexible pouch fits easily into a backpack, pocket or in athletic gear. Both packages were created from input from competitive athletes and everyday ASEA consumers. The eight-ounce pouch includes a one-way valve to keep the pouch contents clean and pure.

ASEA can be purchased through ASEA’s wide network of independent associates.

Reasons Athletes Should Drink ASEA

1) Scientifically Supported – ASEA is based on more than 16 years of foundational research, making it a safe and natural way to help your body function as it should.

2) First and Only – ASEA is the first and only stable blend of the same Redox Signaling molecules that the human body makes every second of every day.

3) Boost Energy – By supporting overall cellular health, ASEA can enhance the metabolic processes that produce energy for the body.

4) Superior Antioxidant Protection – ASEA can help accelerate the production of the body’s own antioxidants, including glutathione and SOD. It can also increase the effectiveness of these antioxidants by more than 500%.

5) Optimal Immune Support – ASEA supports immune system activities that reduce oxidative stress and repair damaged cells.

6) Athletes Approve – Hundreds of athletes have reported that ASEA has a wide array of benefits – shortened recovery times, more energy, less soreness, increased time to ventilatory threshold and endurance, and overall better performance.

**** Athletic results and performance may vary.

**** Dr. Samuelson’s Recommendations for ASEA Athletes: Drink 4-8 ounces of ASEA on an empty stomach 20 minutes before exercise. For enhanced recovery, drink 4 ounces of ASEA in the hours immediately following a tough workout.

**** The VO2 max rate, also known as maximal oxygen consumption, is a measurement of the amount of oxygen the body uses during exercise. It is measured by milliliters of oxygen used in one minute per kilogram of body weight. The higher a person’s VO2 max rate, the hard and longer they are able to exercise. Reaching the body’s maximum VO2 rate is extremely important for competitive athletes – specifically cyclist and skiers – who are known to have some of the highest VO2 max rates ever recorded. At high levels of athletic competition, a small increase in ventilatory threshold (ventilatory threshold is the endurance or the time it takes to hit the runner’s wall) can mean the difference between first and second place. ASEA’s clinical trials and testimonials of top athletes are proving that drinking ASEA can assist high-performance athletes in reaching their best VO2 max rate.

VO2max Testing: What it is and Why an Athlete Should Know.

VO2max, or maximal oxygen uptake, is one factor that can determine an athlete’s capacity to perform sustained exercise and is linked to aerobic endurance. VO2 max refers to the maximum amount of oxygen that an individual can utilize during intense or maximal exercise. It is measured as “milliliters of oxygen used in one minute per kilogram of body weight.”

This measurement is generally considered the best indicator of an athlete’s cardiovascular fitness and aerobic endurance. Theoretically, the more oxygen you can use during high level exercise, the more ATP (energy) you can produce. This is often the case with elite endurance athletes who typically have very high VO2 max values.

As an athlete increases his or her exercise intensity oxygen consumption rises.  This continues to a specific point where it plateaus.  This plateau is the VO2 Max and is a point where it becomes painful for the athlete to continue and isn’t long before muscle fatigue forces the individual to stop.

This test has become a valuable indicator of how far a person can push him or herself before the body says, “No more!”

Research has shown that athletes, through intense and lengthy training can increase their VO2 max, however elite athletes find it difficult to gain more than a 1 or 2 percent increase through this type of training due to the fact that they are already in peak condition.  At this point genetics may play a greater role in determining who crosses the finish line first or second.  Athletes have even resorted to using performance enhancing drugs to gain that edge, but such methods result in only minimal gains still of 2 to 4 percent.

It was this test that shined a bright light on ASEA™, which did a pilot study with 17 athletes to determine the effect of supplementation with ASEA™ on athletic performance.  The test results were beyond anyone’s wildest imagination. The study’s concluded that ingestion of the test supplement, ASEA™, for 7-10 days prior to and immediately before a VO2max test, was shown to significantly increase the time it took for participants to reach VO2max under equivalent carefully regulated power ramp-up conditions. Time to VT likewise was significantly extended on average by 10%.

Ten percent!  That kind of increase is what helped Jonathan Hollar, Ironman triathlete, who added ASEA to his training regimen before a major Olympic duathlon race blow away his previous time. “The last time I completed an Olympic duathlon my finish time was 2:55:00. This time it was 2:08:55! I came in second place overall. In previous races [prior to using ASEA™] I never broke the top 100!

Athletes everywhere are getting these kinds of performance increases, with a product that has been thoroughly tested and found free of banned substances. What could ASEA do for you?

White Paper on Athletic Performance and VO2max Test
Report on VO2max Test for ASEA™ July 2009

More Information on VO2Max Testing

Redox Signaling Powers Up Aerobic Performance

As the energy requirements of the cells and tissues increase during aerobic activity, oxygen and sugars in the blood must be able to be transferred from the lungs and energy stores into the muscle cells and tissues. Waste products like CO2 and excess lactates must be transferred out of the cells and tissues and back into the blood and out of the body. The efficiency at which the cells can move oxgen fuel and waste products back and forth through the blood and cellular membranes determines how long the body can sustain aerobic activity.

When the oxygen and energy demands of the muscle tissues exceed the ability of the body to maintain adequate delivery, the muscle cells and tissues start to burn internal energy stores anaerobically (without the use of oxygen), waste products (CO2 and lactates) start to build up and further interfere with the aerobic processes. When the internal energy stores of the muscle cells are exhausted, no more energy can be provided and muscle activity ceases completely.

Increasing the amount of balanced redox signaling molecules in the body helps normalize the redox potential in and around the cells and tissues. A balanced redox potential in the tissues increases the efficiency at which oxygen, fuels and wastes can be transferred in and out of cells and tissues, making the natural aerobic processes more efficient. If aerobic capacities are increased, then the natural length of time that aerobic activity can be sustained under high energy demands is also increased. The time that it takes to recover normal aerobic balance after an intense anaerobic effort is also shortened.

Men’s Fitness Magazine “Fittest Guy in the World”

Awarded the title of one of 2009′s “25 Fittest Guys in the World” by Men’s Fitness Magazine, Rich is a plant-based nutrition advocate, entertainment attorney, writer and family man. But most of all, he is a passionate elite ultra-distance endurance athlete.

Some time ago, Rich was  introduced to ASEA by a friend.  You can see more at Rich’s Personal Website.

This is his story in his words.

“About a year and half ago, my friend Timothy Harrington started bugging me, doing his best to convince me to try this new product he was involved with called ASEA.

“Sorry buddy. Never heard of it. Not interested.” I politely replied, rejecting the offer.

“Just take a look. Studies on athletes have shown that it can significantly increase aerobic capacity in endurance athletes and decrease recovery time between workouts. I think this could really benefit you.”

Whatever. I’ve heard it many times before, and I’ll hear it again, I’m sure. Just another new product hitting the market making claims it simply can’t support. Anyone who knows me knows that I am incredibly particular about my nutrition – an intense pickiness that extends beyond my whole food plant-based diet to the supplements I choose to incorporate into my daily routine. In fact, I do my best to keep my dietary supplements down to a bare minimum – only taking into my body that which is absolutely required to ensure my system gets what it needs; what I might have overlooked due to dietary restrictions; or what I may need to enhance recovery due to heavy training. And the supplements I do use are generally organic and plant-based as opposed to chemical in composition — things like EFA Oil, plant-based protein powders, Chlorophyll, spirulina, and L-Glutamine. But that’s pretty much it, other than the plant-based recovery elixir I have been developing with Ascended Health. So I can’t say I was exactly open to trying a new product I not only had never heard of, but whose only active ingredient was also something I had never heard of – redox signaling molecules.

What is Redox Signaling?

I’m not a doctor. But I was pre-med for two years at Stanford, where I studied human biology and organic chemistry. And so to a limited degree, I know a few things. But redox signaling molecules? What the heck is that? I chalked it up to creative marketing, cryptically dressing up what clearly was nothing more than the latest snake oil with some half-baked scientific labeling mumbo-jumbo. Tim’s a nice guy, but I wasn’t buying. Thanks but no thanks.

But Tim persisted. Just try it, he urged, following up by sending me a litany of research materials and scientific studies performed by disinterested third parties on the science behind redox signaling and reactive molecules. I read them all, then did my own research. Its very complex stuff, indeed. But I’ll do my best to explain what I learned in the most simplistic of terms.

Let’s start at the beginning. The human body is made up of somewhere in the range of 100 trillion cells. Within each cell are mitochondria, which are responsible for the creation of energy by way of what is called the Krebs Cycle. This process entails the conversion of glucose to ATP. The byproducts of the Krebs Cycle along the Electron Transport Chain are what are known as redox signaling molecules (“RSM”). Originally, scientists perceived these byproducts as metabolic waste – oxidants and reductants that must be purged from the cell in order to remain healthy. However, current research suggests otherwise. That in fact a proper homeostatic balance of oxidants and reductants is absolutely necessary for maintaining cellular health, including virtually all of the functions of the immune system and tissue regeneration response. In the most simplistic terms, they provide a means by which cells participate in intra- and inter-cellular damage-control communications, activation of antioxidants, cellular protection and defense against toxins and free radicals, and in the healing response. The human body is constantly working to maintain cellular health by balancing these redox signaling molecules to rid the body of harmful components and to clean up the oxidative stress and free radical damage that occurs at the cellular level, while simultaneously ensuring the cell’s ability to maintain proper communication with its environment. When these reactive molecules are in the proper balance, the immune system and healing process function at their optimal level.

Virtually all disease and bodily challenges are caused by what is called oxidative stress – an increasingly salient reality of living in modern times attributable to a wide variety of factors, including sun damage, excessive exercise, electromagnetic radiation, food additives and preservatives, x-ray radiation, prescription drugs, heavy metals, stress, anxiety, air & water pollution, lack of sleep, and toxic industrialized chemicals to name a few. These factors cause our cells to produce an excess of oxidants in comparison to reductants – thus throwing off the cell’s homeostatic balance of RSMs and promoting the proliferation of harmful free radicals. But this imbalance is how the cell detects damage and is signaled to repair itself. The immune system is summoned, prompting repair, or replacement of the cell via mitosis (cell division) of a neighboring healthy cell. Without this excess of oxidants indicating oxidative stress, the cell wouldn’t know to reach out for restorative help. Too many oxidants leads to a proliferation of damaged cells. But too few oxidants impairs the cell’s ability to signal an immune response and to repair damage. Therefore, balance – homeostasis – is key.

However, chronic oxidative stress leads to a proliferation of free radicals that unless neutralized, lead to cell damage that will continue to worsen – damaging the cell walls, vessel walls, proteins, fats and even the DNA nucleus of our cells — until the cell can no longer properly function. The result advances the aging of tissues, leading to poor health and the potentiality for degenerative disease.

It is for this reason that we are constantly inundated with the health benefits of anti-oxidants. The idea is that these molecules combat the proliferation of free radicals in an effort to bring the cell back to healthy homeostasis. But herein lies the rub. First, most antioxidant supplements are molecules far too large to pass through the cell wall, averaging about 200 atoms in diameter. Therefore, most (some scientists estimate about 90%) are denied entry to the place where they are needed most – inside the cell where the free radicals are found. Second, one anti-oxidant molecule is empowered to combat one free radical molecule before becoming essentially inert. It is thus a 1:1 ratio. However, the body generally harbors about 100 sextillion free radicals a day. That’s a heck of a lot! Due to this restrictive 1:1 ratio, scientific studies show that your body can’t possibly ingest enough antioxidants to eliminate the number of free radicals your body makes every day. For example, you would have to eat 32 pounds of strawberries, 31 pounds of raspberries, AND 15 pounds of dark chocolate per day to achieve the antioxidant power that it would take to eliminate the free radicals that are created naturally in the body.

ASEA

This is where ASEA comes in – as the first and only RSM supplement. As stated above, stable RSMs are central to the body’s healing mechanisms, mediating multiple cellular defense, repair & replacement signaling pathways. ASEA purports to have determined a completely stable, balanced, bio-available and entirely non-toxic formula of RSMs native to the body that can effectively penetrate the cell wall (unlike most anti-oxidant supplements), efficiently combat free radicals, stimulate the body’s production of its own anti-oxidant defenses, and stabilize the proper homeostasis of oxidants to reductants to optimize cellular communication, repair, and replacement, thus enhancing the body’s ability to properly function, recover, and simply work as designed.

Moreover, independent studies show that ASEA when in contact with living cells increased the efficiency of some of our body’s most important native antioxidants inside living cells – such as glutathione peroxidase and superoxide dismutase (SOD) — more than 500%. In other words, ASEA is purported to significantly stimulate the cell’s own production of the master antioxidants inside the cells without causing an inflammatory immune system response. What does this mean? It means that the body becomes empowered to neutralize approximately 70,000,000 free radicals per second — the rate at which native Glutathione Peroxidase is able to process oxidative free radicals. Quite an improvement over the results that can be achieved by a diet rich in anti-oxidants.

But let me be clear on one point that is likely on your mind. ASEA is not a vitamin, mineral, juice, or antioxidant. And yet it is not a drug either, having received the clean certificates of analysis required by the UCI, the organization that coordinates and monitors doping in cycling. There is nothing in ASEA that could possibly be classified as a banned substance. Period. Again, ASEA is entirely non-toxic and native to the body. In fact, it doesn’t force the body to do anything it wouldn’t ordinarily do. It’s not a cure to anything, and is not a replacement for proper nutrition. It merely enhances the body’s innate ability to repair itself. The company describes the product as follows:

“ASEA is the world’s first and only Redox Signaling Molecular Supplement based on over 16 years of scientific research, 23 patents and approximately $17 million in research. ASEA is a proprietary blend of naturally occurring reactive molecules in a salt-water solution derived from a patented redox balanced process. This unique patented electro-chemical process rearranges the salt-water solution constituent components into a beneficial mixture that is critical to proper balanced cellular chemistry in the body…enabling the immune system to function at its optimal level. The ASEA salt-water solution is the same solution found in every cell in the human body.”

The purported benefits of ASEA extend to athletic performance. ASEA studies on athletes demonstrate:

* An increase in athletic endurance, as measured by time to ventilatory threshold and time to VO2max , by more than 10% on average;
* A 10% increase in the athlete’s ability to sustain maximum threshold
* A reduction in heart rate in some cases, evidencing an increase in aerobic capacity;
* A reduction in soreness, inflammation and recovery time; and
* An increase in lactate flushing by 5-10%.

Granted, these are studies conducted by ASEA. So it’s not surprising that the findings were positive. Additional double-blind studies on ASEA’s effects on athletic performance are currently in motion under the authority of highly reputable third party laboratories, so I anxiously await those results.

Fine. All well and good on paper. At least enough to convince me to give it a try. So about a year ago – a short while before ASEA was even officially introduced to the marketplace — I relented and Tim sent me a crate of the stuff. At first taste, I have to say I was not impressed. The stuff tastes like pool water. But I agreed to give it an honest go, my expectations limited at best. 4 ounces twice a day. Bear in mind that my first-hand findings are hardly scientific – purely anecdotal in fact. Not a variable-free double-blind study by any stretch. But I have to say that I did find that my training kicked into high gear. I was recovering rapidly between workouts, despite a very heavy load averaging around 20-25 hours per week, particularly in the lead up to EPIC5. I did not get sick, injured or overly fatigued. I just got stronger. My power on the bike continued to escalate, and I did not experience the weariness I had suffered this same month of training the year prior. To double check, I went through my training logs from the previous season and evaluated where I stood in comparison. To be certain, I understand that there are other factors at play – having only been competing in endurance sports for a few years, it is to be expected that I would continue to improve, particularly as I learned more about how to perfect my nutrition. But the gains exceeded what I anticipated, and this was reflected in my periodic lactate tests, which give me an accurate window into my true physical condition.

And so I continued to use the product. I trained for EPIC5 on ASEA. And have been using it consistently ever since. I realize there will be naysayers and doubters out there. I don’t blame you. I was definitely one of them. But I do believe that I am realizing tangible performance gains as a result of consistent use, most noticeably in my ability to recover between workouts.

Despite my inner conviction of the benefits of the product, I remained reluctant to speak publicly about my experience until I could better understand the science behind ASEA. So I reached out to the company’s higher-ups, and recently flew out to their corporate HQ in Salt Lake City to learn more. Despite the gains I knew I had reaped by using the product, I still had many doubts. But I spent several hours meeting with Dr. Gary Samuelson, the scientific mind behind ASEA. A PhD in Atomic/Medical Physics from the University of Utah with a specialization in the emerging field of redox signaling science, Gary patiently walked me through the biochemistry and the research conducted in the field, with respect to ASEA and the field of research in general. I was impressed, leaving my meeting with Dr. Samuelson even more satisfied that my anecdotal findings are indeed on par with the scientific underpinnings of the product. If you are interested in learning more about Dr. Samuelson’s perspective on redox signaling, you can read his book, The Science of Healing Revealed—New Insights into Redox Signaling.

But there was one more thing I needed to address. The fact that ASEA is structured as a multi-level marketing company – a network marketing business model often associated with sham products, shady business practices, disingenuous sales tactics and improbable promises of wealth to naive sales associates. If there was anything I did not want to be involved with, it was a shady business; and MLM’s don’t exactly have the best reputation. My guard was up. However I spent several hours with the management team, including CEO Verdis Norton and left with a few key insights. First, ASEA is essentially a family run business. Verdis’ team includes his two sons Jon and Tyler, as well as his daughter Nancy – all people I have come to respect and hold in high regard, not just for their business acumen, but as human beings. Second, it is an enterprise in which ethics and morals are not just given lip service, but are the very foundation of their corporate culture. I honestly believe their primary goal is to help people by improving health and empowering the individual. To be certain, ASEA is a business for profit. But I know that there is a much higher purpose at play that motivates the Nortons far beyond the promise of a dollar.

Over the last year, I have been approached by many nutrition and supplement companies seeking my endorsement. Each and every time I have said no. Usually because the products just simply don’t live up to their purported benefits. I can’t in good conscience promote a message of optimal wellness and endorse a product that contains chemicals, preservatives, GMOS’s or synthetic sugars, even if it is technically “vegan” or tied to some evidence of short-term performance benefit. And quite frankly, I didn’t want to feel obligated to promote something – I’d rather choose the foods and nutrition that suit me, and freely share my objective perspective with whoever is interested without the tether of obligation. But with ASEA I believe I have found a product I can stand behind 100%. For these reasons, I feel I can wholeheartedly and proudly endorse this product – my first formal endorsement of a nutritional product as an athlete.”

Patents and White Papers

This blog has mentioned before that there are 30 patents for the product and development process that is now branded as ASEA.  The naysayers of the world are now clamoring for some documentation to show such patents exist.  I’m also including two White Papers that go into detail about the Bioactivity of the ASEA product and the Athletic Performance aspects  based on VO2max Testing.

It’s some fairly heavy reading but incredibly enlightening and informative for you detail lovers like me!

US20090110749A1 patent for product and development process – ASEA

White Paper on Bioactivity of ASEA

White Paper on Athletic Performance and ASEA

Do You Really Know How Antioxidants Work?

Do a Google search on “How antioxidants work” and you’ll get a ton of informative (and not so) articles explaining how antioxidants work, ranging from WebMD and answsers.com to Kelloggs (the cereal company).

They all give commonly known and accepted information about antioxidants; why they are needed, how you get them into your body, and what they do once they’re in there.  It’s all good stuff and definitely information worth knowing and using, but it’s incomplete.

The relatively new and emerging science of Redox Signaling is showing us there is much more to the antioxidant story than is being told in articles like this one at WebMD.com and I believe what isn’t being told is the most crucial if we are to fully understand the role antioxidants play and how our body must activate them before they can be effective.

The book, The Science of Healing Revealed: New Insights into Redox Signaling by Dr. Gary L. Samuelson, PhD, which we reviewed on this blog,  it reveals a common misconception amongst the public.  That is, oxidants are evil and must be destroyed.  Even the word anti-oxidant, would lead the untrained observer to label oxidants as the bad guys to be eliminated at all costs.

Not so fast!

Oxidants are actually part of the immune system’s arsenal.  Oxidants are the ammunition the body uses to destroy all types of organisms, including bacteria, viruses, and damaged and diseased cells.  Oxidants play an essential messenger role to help signal the immune system when problems are brewing and need to be attended to.  In fact we would not be able to LIVE without reactive oxidants in our cells.

There is one critical element that must be in place for Oxidants to have any “positive” effect on the body however.

Balance.

For every Oxidant in the body there needs to be a corresponding Reductant.  Oxidants and Reductants are really classified as Electron donors and Electron Acceptors and both must be present and in the proper balance.  An imbalance of either one would result in harm to the cells and mechanisms of the body.

This is where the antioxidant comes in.  Oxidants and reductants rely on antioxidants to perform their role in the healing process and vise versa.

OK. That was probably more sci-ency than I wanted to get, but the point that needs to be made here is antioxidants can’t do anything without these reactive molecules or redox messengers in play.

Here is a simple but very effective analogy that paints a very clear picture.  Think of an antioxidant as a light bulb and reactive molecules as electrical current.

If you have a house full of light bulbs but no current running to the house how effective are those light bulbs in providing light for the house when its dark and you can’t see?  They are perfectly good bulbs, but they can’t provide any light without that electrical current running through them.

So it is with antioxidants.  They require reactive molecules/redox messengers to “turn them on”.  Antioxidants alone can do nothing to help the body deal with problems in the cells.

Until just recently you had to depend on your body’s ability to produced these molecules, and enough of them, to allow the antioxidants to do their job effectively.

If oxidative stress becomes to great in the cell due to an imbalance of reactive molecules the cell becomes sick, which, if not handled by the body, can lead to more sick cells and eventually disease and the complications that come with it.  The problem that everyone eventually deals with is aging and the body’s dwindling ability to produce enough of these molecules and other important antioxidants like Glutathione to do the job the same way it did when we were teens and youthful adults.

Due to a recent scientific breakthrough that problem is no longer a problem.  We no longer must solely depend on our bodies to produce adequate amounts of these essential molecular messengers.

ASEA is a solution identical in every way to the solution in your cells which is full of these reactive molecules.

The body is in a constant state of healing itself or in other words repairing and replacing its cells.  ASEA allows us to introduce to the body and the cells, by the trillions, these reactive molecules which in turn gives the body the ability to turn on more antioxidants, more effectively handle cell damage, and more efficiently use the antioxidants it creates and that we give it through eating good wholesome foods.

It’s pretty easy to draw a conclusion as to how big this discovery and the stabilization of these molecules in a solution we can drink is to our overall health and wellness.

Continued study and research bring more and more positive benefits to light, concerning anti-aging, athletic performance, and helping our bodies do what they do better and longer than before.

I personally believe, and this is simply my opinion, that we will see seemingly miraculous changes in people’s overall health, the way they age, and their ability to ward off issues that today are largely treated symptomatically, directly attributed to this science and this discovery.

ASEA Associate Climbs Everest

Many ASEA Associates look for adventure in life, but perhaps one of the most adventurous is Director Laurie Bagley. Laurie was a member of a top ten world-class adventure racing team for years until she took a break to successfully scale Mt. Everest!

Now Laurie has taken the lessons she learned in preparing for, training for, and successfully conquering the highest mountain in the world and put them in a book:* Summit! One Woman’s Mount Everest Climb Guides You to Success.

As Laurie says, “Success is deliberate. My book offers a step-by-step formula designed to help people attain whatever level of success they are looking for in building a business.

Laurie Bagley has been taking ASEA for nearly a year and has experienced amazing results. Her amazing experience climbing Everest is sure to be a motivator for anyone who reads it. Here is a summary of Laurie’s book:

Laurie Bagley has faced and overcome numerous challenges in finding success. In her book, she points out that with every big vision there will also be adversity.

Through attaining her many accomplishments, she learned the importance of managing her time, energy, and resources in working toward her goals. One doesn’t just climb Mount Everest without putting in the effort it takes to make success deliberate rather than coincidental.

The same can be said of building your ASEA business. While “keeping your eye on the prize” is important, Laurie stresses seeing and enjoying the entire process it takes to get there. This inspiring book will help you set and meet your goals, drawing from Laurie’s powerful perspective for actualizing great endeavors.

Laurie says, “ASEA will be a part of my health and wellness program for life. I recover from workouts faster and more fully. And as a fitness coach, I absolutely recommend ASEA to my clients!”

*The AseaPowerSport blog is not compensated in any way from the proceeds of this book.

International Olympic Committee Surprise; Food Supplements can Enhance Athletic Performance.

Food supplements can boost athletic performance, according to new advice from the International Olympic Committee (IOC) that marks an about face from earlier positions.

The Swiss organisation said, “a very small number may enhance performance for some athletes” but did not go into specifics about what those supplements might be. Earlier advice from the IOC had warned athletes off food supplements as groups like the US Anti-Doping Agency do.

It said supplements must be, “used in accordance with current evidence under the guidance of a well-informed professional.”

“Athletes contemplating the use of supplements and sports foods should consider their efficacy, their cost, the risk to health and performance, and the potential for a positive doping test. Supplement use in young athletes should be discouraged, and the focus should be on consuming a nutrient-rich, well-chosen diet to allow for growth while maintaining a healthy body composition.”

The Olympic body added that supplementation does not compensate for, “poor food choices and an inadequate diet”.

“…but supplements that provide essential nutrients may be a short-term option when food intake or food choices are restricted due to travel or other factors.”

Read more on the IOC’s recommendations here.

ASEA is putting its product through rigorous testing and research to prove it has a tremendous impact on performance for athletes. Studies to date show the redox signaling molecules in ASEA are able power up aerobic performance.

As the energy requirements of the cells and tissues increase during aerobic activity, oxygen and sugars in the blood must be able to be transferred from the lungs and energy stores into the muscle cells and tissues. Waste products like CO2 and excess lactates must be transferred out of the cells and tissues and back into the blood and out of the body. The efficiency at which the cells can move oxgen fuel and waste products back and forth through the blood and cellular membranes determines how long the body can sustain aerobic activity. When the oxygen and energy demands of the muscle tissues exceed the ability of the body to maintain adequate delivery, the muscle cells and tissues start to burn internal energy stores anaerobically (without the use of oxygen), waste products (CO2 and lactates) start to build up and further interfere with the aerobic processes. When the internal energy stores of the muscle cells are exhausted, no more energy can be provided and muscle activity ceases completely.

Increasing the amount of balanced redox signaling molecules in the body helps normalize the redox potential in and around the cells and tissues. A balanced redox potential in the tissues increases the efficiency at which oxygen, fuels and wastes can be transferred in and out of cells and tissues, making the natural aerobic processes more efficient. If aerobic capacities are increased, then the natural length of time that aerobic activity can be sustained under high energy demands is also increased. The time that it takes to recover normal aerobic balance after an intense anaerobic effort is also shortened.

See the Report for ASEA on VO2max Athletic Endurance Enhancement Training

See the Report on ASEA Athletic Drug Testing – Cleared by US Anti-Doping Agency for Athletics.

Gary Ferstler: Power Lifter – ASEA Athlete

Back when he was in high school, Gary Ferstler began an athletic career that would last a lifetime. In the beginning, it was all about football. Then, when he went into the Navy and began power lifting to stay strong for football, he ended up competing.

He’s been with the sport ever since.

This elite power lifter, who has lived a healthy lifestyle his entire 55 years, has found a new secret to his health.

Here’s how it happened.

After finishing a competition last June, Gary was beginning a new training cycle. His only change was that he was now drinking ASEA. “I started looking at my training record and
saw significant poundage for where I was,” Gary marvels. “People in the gym were saying,
‘That’s an impressive set you just did.’” The kicker for Gary was when he did a back squat (where the point at the hip is lower than the point at knee). “You use reasonably light weight and do two to three reps,” he explains. “But I was doing double body weight—405 pounds—and sets of five. It was like I was 25 years old again.”

And he’s doing dead lifts with weight he was lifting back in his thirties.

“I’m pretty amazed by the product,” Gary says, even though at first he wasn’t completely
convinced. “For the first week and a half, I really wondered if it was doing anything for me. My level of health was so high, it didn’t kick in so fast. But as I continued to train, it was evident that something was going on in my body, affecting my ability to perform in the gym.” Now Gary says that even his energy level, which has always been high, has increased. “I can feel it. I can concentrate longer and go longer without a drop-off.”

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