Follow me on TwitterMy Tweets
Athletic Performance Enhancement that is Legal, Ethical, and Healthy.
“We are thrilled to partner with the ASEA Utah Valley Marathon to bring this great event to our community,” said Tyler Norton, Founder and CEO of ASEA. “ASEA’s core mission is to enhance the wellness of people everywhere, and we’re pleased to sponsor this event that encourages so many people to be active. Our sponsorship of this race will allow us to introduce the benefits ASEA to thousands of people who are interested in a healthy lifestyle.”
Starting in the stunning Wasatch Mountains, the race course passes cascading waterfalls and beautiful mountain scenery, finishing in downtown Provo, Utah. The ASEA Utah Valley marathon includes races for all levels including a full marathon, half marathon, 10K, and Kids 1K.
To register for the ASEA Utah Valley Marathon, CLICK HERE
VO2max, or maximal oxygen uptake, is one factor that can determine an athlete’s capacity to perform sustained exercise and is linked to aerobic endurance. VO2 max refers to the maximum amount of oxygen that an individual can utilize during intense or maximal exercise. It is measured as “milliliters of oxygen used in one minute per kilogram of body weight.”
This measurement is generally considered the best indicator of an athlete’s cardiovascular fitness and aerobic endurance. Theoretically, the more oxygen you can use during high level exercise, the more ATP (energy) you can produce. This is often the case with elite endurance athletes who typically have very high VO2 max values.
As an athlete increases his or her exercise intensity oxygen consumption rises. This continues to a specific point where it plateaus. This plateau is the VO2 Max and is a point where it becomes painful for the athlete to continue and isn’t long before muscle fatigue forces the individual to stop.
This test has become a valuable indicator of how far a person can push him or herself before the body says, “No more!”
Research has shown that athletes, through intense and lengthy training can increase their VO2 max, however elite athletes find it difficult to gain more than a 1 or 2 percent increase through this type of training due to the fact that they are already in peak condition. At this point genetics may play a greater role in determining who crosses the finish line first or second. Athletes have even resorted to using performance enhancing drugs to gain that edge, but such methods result in only minimal gains still of 2 to 4 percent.
It was this test that shined a bright light on ASEA™, which did a pilot study with 17 athletes to determine the effect of supplementation with ASEA™ on athletic performance. The test results were beyond anyone’s wildest imagination. The study’s concluded that ingestion of the test supplement, ASEA™, for 7-10 days prior to and immediately before a VO2max test, was shown to significantly increase the time it took for participants to reach VO2max under equivalent carefully regulated power ramp-up conditions. Time to VT likewise was significantly extended on average by 10%.
Ten percent! That kind of increase is what helped Jonathan Hollar, Ironman triathlete, who added ASEA to his training regimen before a major Olympic duathlon race blow away his previous time. “The last time I completed an Olympic duathlon my finish time was 2:55:00. This time it was 2:08:55! I came in second place overall. In previous races [prior to using ASEA™] I never broke the top 100!
Athletes everywhere are getting these kinds of performance increases, with a product that has been thoroughly tested and found free of banned substances. What could ASEA do for you?
Awarded the title of one of 2009′s “25 Fittest Guys in the World” by Men’s Fitness Magazine, Rich is a plant-based nutrition advocate, entertainment attorney, writer and family man. But most of all, he is a passionate elite ultra-distance endurance athlete.
Some time ago, Rich was introduced to ASEA by a friend. You can see more at Rich’s Personal Website.
This is his story in his words.
“About a year and half ago, my friend Timothy Harrington started bugging me, doing his best to convince me to try this new product he was involved with called ASEA.
“Sorry buddy. Never heard of it. Not interested.” I politely replied, rejecting the offer.
“Just take a look. Studies on athletes have shown that it can significantly increase aerobic capacity in endurance athletes and decrease recovery time between workouts. I think this could really benefit you.”
Whatever. I’ve heard it many times before, and I’ll hear it again, I’m sure. Just another new product hitting the market making claims it simply can’t support. Anyone who knows me knows that I am incredibly particular about my nutrition – an intense pickiness that extends beyond my whole food plant-based diet to the supplements I choose to incorporate into my daily routine. In fact, I do my best to keep my dietary supplements down to a bare minimum – only taking into my body that which is absolutely required to ensure my system gets what it needs; what I might have overlooked due to dietary restrictions; or what I may need to enhance recovery due to heavy training. And the supplements I do use are generally organic and plant-based as opposed to chemical in composition — things like EFA Oil, plant-based protein powders, Chlorophyll, spirulina, and L-Glutamine. But that’s pretty much it, other than the plant-based recovery elixir I have been developing with Ascended Health. So I can’t say I was exactly open to trying a new product I not only had never heard of, but whose only active ingredient was also something I had never heard of – redox signaling molecules.
What is Redox Signaling?
I’m not a doctor. But I was pre-med for two years at Stanford, where I studied human biology and organic chemistry. And so to a limited degree, I know a few things. But redox signaling molecules? What the heck is that? I chalked it up to creative marketing, cryptically dressing up what clearly was nothing more than the latest snake oil with some half-baked scientific labeling mumbo-jumbo. Tim’s a nice guy, but I wasn’t buying. Thanks but no thanks.
But Tim persisted. Just try it, he urged, following up by sending me a litany of research materials and scientific studies performed by disinterested third parties on the science behind redox signaling and reactive molecules. I read them all, then did my own research. Its very complex stuff, indeed. But I’ll do my best to explain what I learned in the most simplistic of terms.
Let’s start at the beginning. The human body is made up of somewhere in the range of 100 trillion cells. Within each cell are mitochondria, which are responsible for the creation of energy by way of what is called the Krebs Cycle. This process entails the conversion of glucose to ATP. The byproducts of the Krebs Cycle along the Electron Transport Chain are what are known as redox signaling molecules (“RSM”). Originally, scientists perceived these byproducts as metabolic waste – oxidants and reductants that must be purged from the cell in order to remain healthy. However, current research suggests otherwise. That in fact a proper homeostatic balance of oxidants and reductants is absolutely necessary for maintaining cellular health, including virtually all of the functions of the immune system and tissue regeneration response. In the most simplistic terms, they provide a means by which cells participate in intra- and inter-cellular damage-control communications, activation of antioxidants, cellular protection and defense against toxins and free radicals, and in the healing response. The human body is constantly working to maintain cellular health by balancing these redox signaling molecules to rid the body of harmful components and to clean up the oxidative stress and free radical damage that occurs at the cellular level, while simultaneously ensuring the cell’s ability to maintain proper communication with its environment. When these reactive molecules are in the proper balance, the immune system and healing process function at their optimal level.
Virtually all disease and bodily challenges are caused by what is called oxidative stress – an increasingly salient reality of living in modern times attributable to a wide variety of factors, including sun damage, excessive exercise, electromagnetic radiation, food additives and preservatives, x-ray radiation, prescription drugs, heavy metals, stress, anxiety, air & water pollution, lack of sleep, and toxic industrialized chemicals to name a few. These factors cause our cells to produce an excess of oxidants in comparison to reductants – thus throwing off the cell’s homeostatic balance of RSMs and promoting the proliferation of harmful free radicals. But this imbalance is how the cell detects damage and is signaled to repair itself. The immune system is summoned, prompting repair, or replacement of the cell via mitosis (cell division) of a neighboring healthy cell. Without this excess of oxidants indicating oxidative stress, the cell wouldn’t know to reach out for restorative help. Too many oxidants leads to a proliferation of damaged cells. But too few oxidants impairs the cell’s ability to signal an immune response and to repair damage. Therefore, balance – homeostasis – is key.
However, chronic oxidative stress leads to a proliferation of free radicals that unless neutralized, lead to cell damage that will continue to worsen – damaging the cell walls, vessel walls, proteins, fats and even the DNA nucleus of our cells — until the cell can no longer properly function. The result advances the aging of tissues, leading to poor health and the potentiality for degenerative disease.
It is for this reason that we are constantly inundated with the health benefits of anti-oxidants. The idea is that these molecules combat the proliferation of free radicals in an effort to bring the cell back to healthy homeostasis. But herein lies the rub. First, most antioxidant supplements are molecules far too large to pass through the cell wall, averaging about 200 atoms in diameter. Therefore, most (some scientists estimate about 90%) are denied entry to the place where they are needed most – inside the cell where the free radicals are found. Second, one anti-oxidant molecule is empowered to combat one free radical molecule before becoming essentially inert. It is thus a 1:1 ratio. However, the body generally harbors about 100 sextillion free radicals a day. That’s a heck of a lot! Due to this restrictive 1:1 ratio, scientific studies show that your body can’t possibly ingest enough antioxidants to eliminate the number of free radicals your body makes every day. For example, you would have to eat 32 pounds of strawberries, 31 pounds of raspberries, AND 15 pounds of dark chocolate per day to achieve the antioxidant power that it would take to eliminate the free radicals that are created naturally in the body.
This is where ASEA comes in – as the first and only RSM supplement. As stated above, stable RSMs are central to the body’s healing mechanisms, mediating multiple cellular defense, repair & replacement signaling pathways. ASEA purports to have determined a completely stable, balanced, bio-available and entirely non-toxic formula of RSMs native to the body that can effectively penetrate the cell wall (unlike most anti-oxidant supplements), efficiently combat free radicals, stimulate the body’s production of its own anti-oxidant defenses, and stabilize the proper homeostasis of oxidants to reductants to optimize cellular communication, repair, and replacement, thus enhancing the body’s ability to properly function, recover, and simply work as designed.
Moreover, independent studies show that ASEA when in contact with living cells increased the efficiency of some of our body’s most important native antioxidants inside living cells – such as glutathione peroxidase and superoxide dismutase (SOD) — more than 500%. In other words, ASEA is purported to significantly stimulate the cell’s own production of the master antioxidants inside the cells without causing an inflammatory immune system response. What does this mean? It means that the body becomes empowered to neutralize approximately 70,000,000 free radicals per second — the rate at which native Glutathione Peroxidase is able to process oxidative free radicals. Quite an improvement over the results that can be achieved by a diet rich in anti-oxidants.
But let me be clear on one point that is likely on your mind. ASEA is not a vitamin, mineral, juice, or antioxidant. And yet it is not a drug either, having received the clean certificates of analysis required by the UCI, the organization that coordinates and monitors doping in cycling. There is nothing in ASEA that could possibly be classified as a banned substance. Period. Again, ASEA is entirely non-toxic and native to the body. In fact, it doesn’t force the body to do anything it wouldn’t ordinarily do. It’s not a cure to anything, and is not a replacement for proper nutrition. It merely enhances the body’s innate ability to repair itself. The company describes the product as follows:
“ASEA is the world’s first and only Redox Signaling Molecular Supplement based on over 16 years of scientific research, 23 patents and approximately $17 million in research. ASEA is a proprietary blend of naturally occurring reactive molecules in a salt-water solution derived from a patented redox balanced process. This unique patented electro-chemical process rearranges the salt-water solution constituent components into a beneficial mixture that is critical to proper balanced cellular chemistry in the body…enabling the immune system to function at its optimal level. The ASEA salt-water solution is the same solution found in every cell in the human body.”
The purported benefits of ASEA extend to athletic performance. ASEA studies on athletes demonstrate:
* An increase in athletic endurance, as measured by time to ventilatory threshold and time to VO2max , by more than 10% on average;
* A 10% increase in the athlete’s ability to sustain maximum threshold
* A reduction in heart rate in some cases, evidencing an increase in aerobic capacity;
* A reduction in soreness, inflammation and recovery time; and
* An increase in lactate flushing by 5-10%.
Granted, these are studies conducted by ASEA. So it’s not surprising that the findings were positive. Additional double-blind studies on ASEA’s effects on athletic performance are currently in motion under the authority of highly reputable third party laboratories, so I anxiously await those results.
Fine. All well and good on paper. At least enough to convince me to give it a try. So about a year ago – a short while before ASEA was even officially introduced to the marketplace — I relented and Tim sent me a crate of the stuff. At first taste, I have to say I was not impressed. The stuff tastes like pool water. But I agreed to give it an honest go, my expectations limited at best. 4 ounces twice a day. Bear in mind that my first-hand findings are hardly scientific – purely anecdotal in fact. Not a variable-free double-blind study by any stretch. But I have to say that I did find that my training kicked into high gear. I was recovering rapidly between workouts, despite a very heavy load averaging around 20-25 hours per week, particularly in the lead up to EPIC5. I did not get sick, injured or overly fatigued. I just got stronger. My power on the bike continued to escalate, and I did not experience the weariness I had suffered this same month of training the year prior. To double check, I went through my training logs from the previous season and evaluated where I stood in comparison. To be certain, I understand that there are other factors at play – having only been competing in endurance sports for a few years, it is to be expected that I would continue to improve, particularly as I learned more about how to perfect my nutrition. But the gains exceeded what I anticipated, and this was reflected in my periodic lactate tests, which give me an accurate window into my true physical condition.
And so I continued to use the product. I trained for EPIC5 on ASEA. And have been using it consistently ever since. I realize there will be naysayers and doubters out there. I don’t blame you. I was definitely one of them. But I do believe that I am realizing tangible performance gains as a result of consistent use, most noticeably in my ability to recover between workouts.
Despite my inner conviction of the benefits of the product, I remained reluctant to speak publicly about my experience until I could better understand the science behind ASEA. So I reached out to the company’s higher-ups, and recently flew out to their corporate HQ in Salt Lake City to learn more. Despite the gains I knew I had reaped by using the product, I still had many doubts. But I spent several hours meeting with Dr. Gary Samuelson, the scientific mind behind ASEA. A PhD in Atomic/Medical Physics from the University of Utah with a specialization in the emerging field of redox signaling science, Gary patiently walked me through the biochemistry and the research conducted in the field, with respect to ASEA and the field of research in general. I was impressed, leaving my meeting with Dr. Samuelson even more satisfied that my anecdotal findings are indeed on par with the scientific underpinnings of the product. If you are interested in learning more about Dr. Samuelson’s perspective on redox signaling, you can read his book, The Science of Healing Revealed—New Insights into Redox Signaling.
But there was one more thing I needed to address. The fact that ASEA is structured as a multi-level marketing company – a network marketing business model often associated with sham products, shady business practices, disingenuous sales tactics and improbable promises of wealth to naive sales associates. If there was anything I did not want to be involved with, it was a shady business; and MLM’s don’t exactly have the best reputation. My guard was up. However I spent several hours with the management team, including CEO Verdis Norton and left with a few key insights. First, ASEA is essentially a family run business. Verdis’ team includes his two sons Jon and Tyler, as well as his daughter Nancy – all people I have come to respect and hold in high regard, not just for their business acumen, but as human beings. Second, it is an enterprise in which ethics and morals are not just given lip service, but are the very foundation of their corporate culture. I honestly believe their primary goal is to help people by improving health and empowering the individual. To be certain, ASEA is a business for profit. But I know that there is a much higher purpose at play that motivates the Nortons far beyond the promise of a dollar.
Over the last year, I have been approached by many nutrition and supplement companies seeking my endorsement. Each and every time I have said no. Usually because the products just simply don’t live up to their purported benefits. I can’t in good conscience promote a message of optimal wellness and endorse a product that contains chemicals, preservatives, GMOS’s or synthetic sugars, even if it is technically “vegan” or tied to some evidence of short-term performance benefit. And quite frankly, I didn’t want to feel obligated to promote something – I’d rather choose the foods and nutrition that suit me, and freely share my objective perspective with whoever is interested without the tether of obligation. But with ASEA I believe I have found a product I can stand behind 100%. For these reasons, I feel I can wholeheartedly and proudly endorse this product – my first formal endorsement of a nutritional product as an athlete.”
To competitive athletes who consistently push their bodies to the limit to outperform the competition and themselves, ASEA is the world’s first and only stable bio-active solution that increases your maximum aerobic capacity and speeds cellular healing through the power of Redox Signaling, providing the fuel of athletic performance and accelerated recovery.
ASEA, like no other drink, powder, pill, or supplement, will fuel your performance and accelerate your recovery. The science is real, the product is science.
How does it do this?
You’ve got about 75 trillion cells in your body, and when you’re training or competing, nearly all of them are engaged…blood cells, muscle cells, brain cells, heart cells. And every single one of those cells requires special little molecules to work at peak efficiency. Scientists call them “Redox Signaling” molecules.
Redox Signaling molecules are so critical to cell function that your cells go ahead and make their own supply. These amazing little molecules are first manufactured by your cells, and then later used by those same cells to do their jobs efficiently, whether that job is to power your muscles, pump more blood, facilitate the oxygen-exchange process, or rid your tissues of muscle-stiffening lactic acid.
Your body makes its own supply, but if you want to find a way to improve the performance, endurance, and recovery – to help your muscle cells, blood cells, heart cells, and brain cells work more efficiently – you need to look beyond what your own cells can do. Because everyone else has cells that are doing the same things yours are doing to a lesser or greater extent depending on their own personal health and fitness. If you want that kind of improvement, the kind that will give you an edge, you will need an outside source of Redox Signaling molecules. ASEA is the only source of perfectly balanced Redox Signaling molecules to be found outside living cells, such as those of the human body.
THE ONLY SOURCE.
ASEA: Performance Enhancement that is legal, ethical, and healthy.
At the beginning of 2010, James Lawrence had a goal: to break the world record of number of Half Ironman Triathlons (called “Ironman 70.3” in the athletic world) in one year. When he contacted the Guiness World Record folks, they informed him that the old record was 16, but that to be extra sure, they would only accept a new record of 20 or higher.
To understand what that means, consider this: an Ironman 70.3 consists of a 1.2-mile swim, followed by a 56-mile bike ride, followed by a 13.1-mile run. To complete 20 of these in a year would mean that James would have to finish one every two and a half weeks!
So did James break the old record and hit the magic number of 20? No! He actually completed 22 Ironman 70.3 races! And he did it in just 30 weeks, meaning he averaged one race every nine and a half days!
And what role did ASEA play in helping James shatter the old record? “ASEA was definitely instrumental in my recovery,” he says, “giving me every advantage I needed to break this record. I was scared to go off it while attempting this quest!”
James capped his amazing new record by competing in the Ironman 70.3 World Championships in Clearwater, Florida in November.